Our Story
Humtto Outdoor
Brand Vision
Unleash a New Trend in
Global Travel and Outdoor
Activities.
HUMTTO is an outdoor gear brand that started with product categories such as outdoor footwear and backpacks, integrating design, development, and manufacturing.
Journey
Brand Timeline
The Beginning
The first pair of HUMTTO outdoor hiking shoes was launched.
First Export
Sold to the first overseas country, the United States.
Category Expansion
The product range expanded from shoes to clothing and backpacks.
Brand Rebirth
Completed the deconstruction and reorganisation of the "HUMTTO Outdoor" brand.
Accessories Launch
Expanded the category of accessories such as tents and hats.
Mountain Team
Formed the HUMTTO MOUNTAIN TEAM and committed to social public welfare.
Nationwide Coverage
Dealers cover 32 provinces across the country.
International Retail
The first large-scale brick-and-mortar store opened in South Korea.
Outdoor Camping
Developed a specialised category for outdoor camping.
Brand Ambassadors
Signed eight world sports champions as brand image ambassadors.
Major Retail Expansion
Fully integrated into the four major outlet systems and first-tier large shopping mall systems in China.
Global Tech Partnership
In collaboration with EVENT and DuPont, integrated international military-grade waterproof and breathable technology. Targeting 100 countries.
Values
What Drives Us
Design & Innovation
300+ R&D staff pushing the boundaries of outdoor technology.
Quality Control
Own factories, own production lines, own standards. We never compromise on what goes out the door.
Sustainability
We believe the outdoors belongs to everyone. Respect the trail, protect the wild, and leave it better than you found it.